Tuesday

Prevent Click Fraud

Click Fraud is the biggest cause of Adsense Account Termination reasons for Publishers. Click Fraud refers to the act of purposefully clicking Ads to cause monetary loss to Advertisers. Google has been criticized for not being able to contain clicks frauds in the past. Advertisers have lost millions because of such fraudulent clicking.

As a publisher you should be wary of click frauds. You should regularly read your server logs to identify any suspicious activity. Notify Google is you find something suspicious. Also remember to refrain from adding Adsense code on sites displaying Adult content and those promoting gambling and weapons.

You could watch the following Free Video to learn more about the concept of Click Fraud and how to prevent it from happening.